In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

In June 2019, Jamba Juice dropped the word “Juice” to reflect its wider range of products. The 850-unit chain acquired the exact brand match domain name Jamba.com upgrading from JambaJuice.com.

In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.

Behind the product story sits a small but important branding decision made before anything else.

The .com extension remains the dominant choice, used by 339 startups, reinforcing its position as the most trusted and globally recognised domain extension.

Whether OpenAI confirms the acquisition or not, GPT.com now functioning as a gateway to ChatGPT.com sends a clear market signal.

On October 23, 2025, CB Insights launched the 8th annual Fintech 100, highlighting the world’s most promising fintech startups of 2025.

We looked at data on the cost of paid advertising, the long‑term effects of organic customer acquisition, and the strategic value of the right domain name for a business.

In our Super Bowl 2026 list, 58 out of 60 companies used a .com domain name, reinforcing its position as the most trusted and widely recognised extension for major brands.