UrbanCompass rebranded to simply Compass and secured the exact match brand domain name. Find out the reasoning for the brand upgrade.

AHEAD upgraded its domain name from ThinkAhead․com to the EBM domain Ahead.com in February 2021.

Tesla Motors upgraded to Tesla to match the company’s wider offering. Find out more about why Elon Musk invested $11 Million in a domain name.

Mac Nagaswami had a vision for his startup. He had the conviction, he had the experience, there was only one part missing – the perfect domain name.

Did you know Uber was initially called UberCab?

We’ve decided to take a look at the brand identity of some of the companies that are part of Alphabet. What are their domains? How dedicated are they to creating a brand identity?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?

Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.

Startups choosing simple words that describe their businesses Descriptive brand names are those that clearly describe the product or service the company offers – think of Pizza Hut or SkillShare for example. Descriptive names can be great for SEO and make communicating what you do so much quicker. Let’s see what businesses picked descriptive names […]