Names with stories: Peter Coffee, VP for Strategic Research at Salesforce, on names, domains and the IOT

Peter Coffee, VP for Strategic Research at Salesforce, talks about brand names, why domain names are so important, and IoT.

Three Reasons Why Your B2B Branding Matters

Explore with us three reasons why branding matters for B2B companies.

Names with stories: The story behind Ruman.com.ar

Omar Ruman talks about his entrepreneurial journey, the domain name Ruman.com.ar, and why you should never give up on your dreams. What is the story behind Ruman? Ruman Consulting is the result of the evolution of three generations of entrepreneurs who were able to inherit the greatest of fortunes, knowledge, and curiosity. What I mean by […]

Monthly Funding Report: April 2026 Funded Startups and Their Domain Name Choices

The .com extension remains the strongest choice, used by 321 companies, reinforcing its role as the most recognised and trusted domain for startups building global brands.

What the Tokens.com Acquisition Reveals About Long-Term Brand Planning

Bed Bath & Beyond has acquired the Tokens.com domain name and a supporting portfolio of related names in a six-figure transaction that signals preparation for a broader strategic initiative.

Commerce.com Unifies BigCommerce, Feedonomics & Makeswift Under One Brand, Signalling a Full Pivot to AI‑Powered Agentic Commerce

BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.

A2 Hosting Becomes Hosting.com to Build the World’s Most Trusted Hosting Brand

In April 2025, A2 Hosting, a trusted name in the web hosting world for over two decades, officially rebranded to hosting.com.

Why do Foodtech Companies Rebrand? Lessons from 10 Successful Cases

Let’s explore why foodtech companies rebrand and look at some successful examples.

Monthly Funding Report: March 2025 Funded Startups and Their Domain Name Choices

The companies on the list show a preference for .com domains, with 368 out of 562 opting for this extension.

Fast Company’s 2025 World’s Most Innovative Companies and Their Domain Name Choices

Out of the 50 companies on Fast Company’s 2025 list of the World’s Most Innovative Companies, 45 use .com domains.


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