In July 2024, OM4, a full-service digital agency, rebranded as Tectalic to better reflect the nature of its business. Alongside the name change, the company expanded its marketing strategy, branding, and support services to include integration and AI enablement services.
Business integration is increasingly a logical part of digital marketing service delivery. Many aspects of a modern business can be streamlined to reduce operating costs, create efficiencies and improve the customer experience. We are excited to offer this level of advice and support as part of our marketing agency service package.
James Collins, Managing Partner, Tectalic
Previously, OM4 used the domain OM4.com.au, while OM4.com was owned by another company with the same name. This can lead to confusion among customers and traffic and email leaks. Using country code domains, although often more affordable, can pose risks such as limited global reach and reduced brand recognition. Additionally, including a number in a company’s name can lead to misunderstandings and less effective marketing, as it’s unclear whether the number is written numerically or as a word.
With the new brand, Tectalic secured the Exact Brand Match (EBM) .com domain name, Tectalic.com, resolving these issues. This change is essential for brand protection and will significantly enhance the company’s marketing effectiveness, ensuring clearer communication and a stronger market presence in the future.
![](https://smartbranding.com/wp-content/uploads/2024/07/image-23.png)
A premium domain name can make all the difference in building a successful brand. If you want to take your business to the next level, consider investing in a premium domain name. Contact us today for more information and assistance in finding the perfect domain for your brand.
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