What is Brand equity by definition? Why does it matter?
Tatiana Bonneau shares her thoughts on the importance of domain names for startups.
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
Acquiring the most expensive domain names as the cheapest way to market your business online.
How to define your authentic brand voice and stand out.
Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]
Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
