2020 has been a challenging year for everyone. Pandemic, political and social issues, you name it, we had it all. So no surprise come the end of the year, brands have the challenge to come up with ads that not only have to resonate with their audience but also reflect the current sensitive global situation. […]
When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?
Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. Popular Domain Appraisal Tools We will use the same domain name as […]
Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]
Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.
Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.
Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.
A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.
What is Brand equity by definition? Why does it matter?
Tatiana Bonneau shares her thoughts on the importance of domain names for startups.
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
