SB RSSIn December 2015, before OpenAI was officially announced, its co-founders were still debating the right name. The now-famous brand could easily have been something very different. “Cogito” or “Consider” were serious contenders but one thread stands out in the early exchanges: securing the right domain was already a priority. Greg Brockman, then CTO-to-be, suggested “Consider,” […]
Let’s explore why legaltech companies rebrand and look at some successful examples.
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Here’s a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
Changing the name of your business is a big decision, but sometimes it’s the best move forward.
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
As a business owner, you have likely put a great deal of time and effort into building your brand. But have you ever considered if your brand would make a good first impression on a “first date”?
Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.
Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe.
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