Domain tips

The many lives of a domain name

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter?

Why domain names are so important for your startup's success

Does your domain name really matter?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.

What are the risks of running a business on a compromise domain name?

Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?

What do owners of premium domain names say?

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

Everything You Need To Know About EBMs

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

8 Mistakes Entrepreneurs Make When Buying Domain Names

…and how to avoid them.

Myths you should stop believing about domain names

To celebrate April Fools Day we have compiled a short list of the lies you hear most often about domain names.

9 things to know before you invest in that premium domain

Investing in a premium domain can be complex. To ensure you make the right decision regarding the name, price, and overall choice, here are nine essential tips to guide you through the process.

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