Domain tips

Claim the Spotlight: Why the Right Domain Name Matters More Than Ever

Picture this: you’re standing in a crowded marketplace, shouting to be heard above the noise. That’s what it feels like trying to get noticed online these days. Attention spans are shrinking, and competitors are everywhere – so how do you make sure your brand stands out? The majority of the world’s most admired brands have […]

The Domain Name Advantage: What 90,000+ Companies’ Choices Mean for Your Business

Over the past few years, we’ve analysed 92,459 domains across 220 categories, providing valuable insights into the trends, patterns, and preferences in domain choices across a wide range of industries and geographic regions.

Unlock Your Brand’s Potential: ChatGPT Prompts to Perfect Your Domain Choice

Here’s how you can use ChatGPT to navigate this decision and ensure your domain drives your brand’s growth.

Navigating Domain Name Concerns: What You Need to Know

Navigating the world of domain names can be complex, but addressing these common concerns with a strategic mindset can lead to long-term benefits for your business.

Mistakes Are Inevitable in Business, But Your Domain Doesn't Have to Be One of Them

Mistakes are a natural part of running a business, but your domain name doesn’t have to be one of them.

DollarShaveClub.com Exact Brand Match Domain: The Secret Weapon Behind the Brand’s Success 

The company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.

How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

How to Name a Unicorn?

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Unlocking the Power of .com Domains: Greg Isenberg Sparks Dynamic Discussion on X 

Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.

Unlocking Branding Potential: The Creative Use of Domain Names

Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.

Barbie and Mattel: A Tale of Brand Protection and Market Leadership

As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.

5 Most Common Ways to Get Your Domain Name Strategy Wrong

This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity. 

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