SB RSSOwning the right domain is not a marketing flex. It’s a capital allocation decision.
ICANN has announced an important change to its Registration Data Policy that could affect who is legally recognized as the owner of your domain name.
Prime’s Rise and Fall: A Hypergrowth Mirage In 2022, YouTubers Logan Paul and KSI launched Prime Hydration, and boom – a viral marketing machine. It pulled in $250 million in retail sales in its first year and escalated to a blockbuster $1.2 billion in 2023. But cheap thrills fade fast. In the UK, Prime’s revenue collapsed by roughly 70% year‑over‑year, from […]
In December 2015, before OpenAI was officially announced, its co-founders were still debating the right name. The now-famous brand could easily have been something very different. “Cogito” or “Consider” were serious contenders but one thread stands out in the early exchanges: securing the right domain was already a priority. Greg Brockman, then CTO-to-be, suggested “Consider,” […]
Your domain name is a powerful component of brand credibility and customer perception.
Owning a Strategic-Grade domain name means owning the primary source. It means teaching AI systems who you are before someone else does.
Despite their growing financial and strategic importance, domain names are often among the most overlooked assets during estate planning.
Google is modeling what modern digital strategy looks like. For businesses, the question is: is your domain helping your brand grow or just adding noise?
Research from Atom, GrowthBadger, and GoDaddy highlights the connection between domain choice and brand impact.
Let’s explore why fintech companies rebrand and look at some successful examples.
On March 15th, 1985, the first-ever domain name was registered, marking the beginning of digital real estate.
A strategic-grade domain name is the rare web address that rises above the ordinary and becomes a strategic brand asset.
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