Branding tips

How are the world’s most famous brands reacting to COVID-19?

And why we are here to applaud them.

What makes a brand timeless?

Timelessness is not an easy feat to achieve for any brand, but we’ve tried to put together some strategies that can set you on the right path.

Is your business ready for the unexpected?

What are you doing today to have a strong brand tomorrow?

If you have $500k to invest in your brand today, what is the best way to spend it?

Let’s look at some options at what $500,000 can get you.

The power of purpose: Getting to the heart of branding during the coronavirus crisis

What great brands do.

Galactic battle for the Star Wars domains

A little known story about an epic cyberspace battle over the Star Wars domains.

Brands doing Pride Month right

How brands are celebrating and supporting Pride Month.

How brands react to Black Lives Matter movement?

It’s time to see how brands reacted to the issues affecting black community and what they did to show their support.

Emotional Father’s Day commercials by famous brands

What did we learn by analyzing these commercials?

5 Marketing ideas to nail your 4th of July campaign

It’s a great time to connect your brand with your customers.

Why app advertisers need branding?

You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?

Where did Quibi go wrong: What can entrepreneurs learn from Netflix’s rival rough start

Quibi and Netflix are parts of the same industry, so what made such a difference between them?

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