Picture this: you’re standing in a crowded marketplace, shouting to be heard above the noise. That’s what it feels like trying to get noticed online these days. Attention spans are shrinking, and competitors are everywhere – so how do you make sure your brand stands out? The majority of the world’s most admired brands have […]
Letâs explore some brand and domain name fails to see what went wrong.
Hereâs why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.
Over the past few years, weâve analysed 92,459 domains across 220 categories, providing valuable insights into the trends, patterns, and preferences in domain choices across a wide range of industries and geographic regions.
Hereâs how you can use ChatGPT to navigate this decision and ensure your domain drives your brand’s growth.
Navigating the world of domain names can be complex, but addressing these common concerns with a strategic mindset can lead to long-term benefits for your business.
Choosing the right name for your fitness brand is an important decision that can significantly impact your companyâs success.
Mistakes are a natural part of running a business, but your domain name doesnât have to be one of them.
Hereâs a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.
The company’s success lies in its innovative videos, robust content marketing campaigns, direct-to-consumer business model, and well-thought-out naming and domain strategy centred around the Exact Brand Match (EBM) domain, DollarShaveClub.com.
Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
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