Resources

A Relief-From-Royalty Approach to Domain Investment

Owning the right domain is not a marketing flex. It’s a capital allocation decision.

Jump.com: A Domain That Moves the Needle (and $23 Million in VC Too)

The Story So Far Alex Rodriguez and co-founder Marc  Lore have raised $23 million for Jump – a platform aiming to be the “Shopify for sports teams,” blending ticketing, marketing, and fan data in one seamless package. They’re operating under one powerful domain name Jump.com. Short, punchy, and unmistakable. Why Jump.com Reads Like a Strategy […]

ICANN’s New Registration Data Policy: What Business Owners Must Know Before August 21, 2025

ICANN has announced an important change to its Registration Data Policy that could affect who is legally recognized as the owner of your domain name.

The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI-Everything World

A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […]

The Rise of DeepSeek: AI Innovation and a Name That Resonates

Founded in 2023 by Liang Wenfeng, DeepSeek operates with a clear mission: to push the boundaries of AI development while maintaining accessibility and cost-efficiency. 

Is .io on Borrowed Time? What Businesses Need to Know

The future of the popular .io domain extension has come into question following the UK government’s recent decision to hand over control of the Chagos Islands to Mauritius.

From Schwan’s to Yelloh: A Rebrand That Lost Its Way

After 72 years in business, Yelloh, formerly known as Schwan’s Home Delivery, has announced that it will be closing its doors for good this November.

What's in a Name? Tackling AI's Identity Crisis in OpenAI's 'o1' Era

Anthony Shore, a naming specialist, criticised OpenAI’s approach as “deliberately opaque and willfully obfuscatory.”

Brand Autonomy in Action: How The Try Guys Are Thriving on Their Own Platform

The Try Guys, once one of YouTube’s biggest creator groups, have now taken matters into their own hands by launching their own streaming service, 2nd Try, to break free from the whims of Google’s algorithms and volatile ad revenue.

Pavel Durov’s Unique Branding Approach: From Controversy to Innovation in the Tech World

Known as a “programming prodigy,” “billionaire entrepreneur,” and “free-speech fighter,” Durov has built a reputation as a tech mogul with a libertarian streak and a commitment to privacy that has often put him at odds with governments around the world.

World Emoji Day: From Emoji Domains to Emoji.com, Embracing Digital Expression

Did you know that July 17 is dedicated to celebrating emojis, the symbols that add meaning and emotion to our digital communication?

One Vision, One Domain: Crayon and rhipe Together Under Crayon.com

Crayon, a global IT service and innovation leader, has fully integrated rhipe into its brand. Effective July 1, 2024, the rhipe brand will be discontinued.

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