Interviews

Names with stories: The story behind Yoast.com

Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.

Names with stories: The story behind Deriv.com

Jean-Yves Sireau, CEO of Deriv.com, on how the evolution of brand came into existence.

Names with stories: The story behind MyPlug.com

Kareem Jennings, CEO of Plug, explains the concept of his brand, why the name “Plug” was a top contender for the business name, and what has been his approach to strategic planning.

Names with stories: The story behind PupJoy.com

Meet PupJoy — an innovative company offering a customizable, home-delivery subscription service featuring products to enrich every aspect of your dog’s life.

Names with stories: The story behind Zenjob.com

In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.

Names with stories: The story behind Pearlai.com

Peter McCaul, Founder of Péarlaí, explains the story behind his brand, why choosing a unique name is an important step of the brand-building process, and where he sees Péarlaí in the future.

Names with stories: The story behind VocalVideo.com

Want to understand a brand’s vision for future growth? Jonathon Wolfe gives us insight into their long-term growth strategy.

Names with stories: The story behind Mamava.com

Sascha Mayer and Christine Dodson on how Mamava celebrates and supports the 21st-century breastfeeding mama on-the-go.

Names with stories: The story behind Stasher.com

Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.

Names with stories: The story behind Bushcraft.com

Peter Schofield talks about building an empire on killer ideas, love for the outdoors, and great domain names.

Names with stories: The story behind Globalme.net

Emre Akkaş, the CEO of Globalme, talks about the company’s brand philosophy, why did they get the domain name Globalme.net and what are some future plans for the company.

Names with stories: The story behind Neighbor.com

Joseph Woodbury, CEO and founder at Neighbor.com, about the origin of the brand name and what was the problem they were having before with their previous domain name StoreWithNeighbor.com.

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