Chris Wentz, Founder and CEO of Everykey, shared the story behind his brand, its name, and what are the most common misconceptions people have about their passwords and digital security.

Diego Abba is the Chief Executive Officer of Italist Inc., a global marketplace for Italian luxury multi-brand boutiques and brands, based in Los Angeles. To get a deeper insight into the story behind Italist.com, Diego talks about the origin of the brand name, his choice of the domain name and how to define your company’s brand values.

In this interview we talk with Geoffrey about the origin of the brand name, their mobile credit app Cashalo and how did they get the domain Oriente.com.

In this interview with Phillip Akhzar, Founder & CEO at Arka.com, we discuss the origin of the brand name Arka, his choice of the domain name and what does your product packaging says about your brand.

Conor McCarthy, CEO of Flipdish, on why having a strong online presence is a crucial component of Flipdish’s marketing strategy.

Soar.com is on a mission to unlock the infinite potential of over 1 billion people. Scott Fleming, Head of Enterprise Partnerships at Soar, explains how everything started and what’s the next milestone for the brand.

James Booth of BQDN about the decision to switch his brand to the domain Phenom.com, the evolution of his business, and how important is getting the right domain name for startups.

We talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names.

David Kosmayer, CEO and Founder of Bookmark.com talks about the original idea for his brand, naming, and the importance of visibility, consistency, and a highly effective value proposition.

Lamine Zarrad on how his business became a complete brand after buying the Joust.com domain name