Interviews

Names with stories: The story behind abillion.com

Founded in 2017 by Vikas Garg, abillion is a rapidly growing social commerce platform designed to help people and businesses around the world be more sustainable.We talk with Vikas Garg, Founder and CEO of abillion, about the origin of their brand name, why they picked abillion.com as a domain, and what is new and exciting […]

The Founder of Clothia Talks About Branding, Sustainability, Taking Fashion Risks and Web3

Our interview series Names with stories continues its journey with a great brand name – Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting is on the horizon for Clothia.

Names with stories: The story behind EmailOctopus.com

EmailOctopus was founded in 2014 to help anyone with an audience grow. Their mission is to provide email marketing that’s simpler, more intuitive, and better value. We talk with Jonathan Bull, co-founder and CEO of EmailOctopus, about the origin of their brand name, why they picked EmailOctopus.com as a domain, and what is new and exciting in […]

Names with stories: The story behind EntrepreneursHQ.com

Liam Austin from Entrepreneurs HQ talks about the origin of the brand name, why they picked entrepreneurshq.com as a domain name, and their future plans. Why Entrepreneurs HQ? What do you do and how does your brand name fit into it? I’m a lifelong entrepreneur and virtual event strategist. I’ve organized and been the host […]

How SmartGlamour is causing a shift in the fashion industry - interview with founder Mallorie Dunn

SmartGlamour is an affordable, inclusive, and customizable ethical clothing line for people of all shapes, sizes, heights, ages, identities, and styles. We talk with founder Mallorie Dunn about her journey, branding choices, and what’s next for SmartGlamour. Why SmartGlamour? What do you do and how does your brand name fit into it?  SmartGlamour is a […]

Bjork Ostrom talks about blogging, entrepreneurship and branding

Bjork and Lindsay Ostrom are the founders of foodbloggerpro.com and pinchofyum.com. In just under 5 years the couple managed to build their hobby – a food blog – into a $300,000+ per year (and growing) online membership site.  Now Bjork and his wife are on a mission to continue developing their business and teach other bloggers how to turn […]

Mathieu Sneep, founder of Tablevibe on branding in the Food and Beverage Industry

Food delivery apps offer convenience for customers, but have some downsides for restaurant owners. Commissions can get up to 40% and you inevitably lose some of the connection to your customers. Based in Singapore, Tablevibe is on a mission to help restaurants reduce their reliance on third-party delivery apps and get more direct orders and returning customers. We […]

Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with larger firms while charging small firm prices.  

Marc Cloosterman on Brand Transformation and the Challenges and Exciting Developments in the Branding Industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years, Marc and his team have been specializing in making brand change happen.

Branding a product good for health with respect for our planet - the story of ODONTELLA

ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]

Jim Heininger Talks About Rebranding, When Is It Needed and How to Do It Right

In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.

Robosoft’s MD and CEO About his Brand and How Digitalization is Changing Our Lives

We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

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