Domain spotlight

The Long Reveal Behind the Radio.com Sale

Nearly one year after its quiet sale, the buyer of Radio.com has emerged.

Crypto.com Founder Buys AI.com for $70M to Launch New AI Platform

Kris Marszalek, the co-founder and CEO of cryptocurrency exchange Crypto.com, has acquired AI.com for $70mn – the highest publicly disclosed price ever paid for a domain name.

Prime-Time Naming: OG.com Enters the Big Game

Crypto.com dropped its dedicated prediction-markets platform, OG, into the spotlight just days before the Super Bowl weekend, a timing choice that ensures the product arrives where attention peaks and conversation spreads fastest.

What the Tokens.com Acquisition Reveals About Long-Term Brand Planning

Bed Bath & Beyond has acquired the Tokens.com domain name and a supporting portfolio of related names in a six-figure transaction that signals preparation for a broader strategic initiative.

From Bedroom Startup to ICY.com: How One Founder Bet It All on a Domain

Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.

Jump.com: A Domain That Moves the Needle (and $23 Million in VC Too)

The Story So Far Alex Rodriguez and co-founder Marc  Lore have raised $23 million for Jump – a platform aiming to be the “Shopify for sports teams,” blending ticketing, marketing, and fan data in one seamless package. They’re operating under one powerful domain name Jump.com. Short, punchy, and unmistakable. Why Jump.com Reads Like a Strategy […]

Commerce.com Unifies BigCommerce, Feedonomics & Makeswift Under One Brand, Signalling a Full Pivot to AI‑Powered Agentic Commerce

BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.

Icon Acquires Icon.com in Landmark Deal

Icon, the AI Admaker that helps brands plan, create, and launch thousands of ads with unprecedented speed, has acquired Icon.com in an eight-figure transaction.

Skype Is History. Skype.com Still Has a Future. What Will Microsoft Do Next

Skype.com’s future will be guided by its enormous inherent value and Microsoft’s precedent in managing domains.

GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

XBT.com Acquisition Underscores Ongoing Strength in Domain Name Investments

The acquisition of XBT.com, alongside other major deals, signals that domain names continue to hold considerable strategic importance.

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