Domain spotlight

Starting Smart: How Marshmallow.com Set the Tone for a $2B Unicorn

Backed by major investors like Portage Capital, BlackRock and Columbia Lake Partners, Marshmallow raised $90 million to expand beyond car insurance.

Launching on an EBM: The Power Behind Hears.com

An EBM name like Hears.com is the natural choice of most internet users, making marketing efforts more effective across all channels.

The CrackBerry Story: Betting Big on the Right Domain

From a fifteen thousand dollar domain to a one hundred fifteen million dollar exit, he proved the value of owning your brand from the beginning.

The History of Wine.com: The Rise of an Online Wine Powerhouse

Wine.com stands as the largest online wine retailer in the United States, a success built on a category-defining domain name and decades of industry innovation.

From M1Finance.com to M1.com: A Journey Toward a Timeless Brand

A valuable domain like M1.com enhances memorability and ease of use, exudes authority and professionalism, minimises customer errors, and simplifies the overall user experience.

ZOE’s Leadership in Health Innovation and the Strategic Use of the Three-Letter Domain Zoe.com

ZOE initially operated under the domain JoinZoe.com but later upgraded to the Exact Brand Match (EBM) domain Zoe.com.

Short, Memorable, and Strategic: Birkenstock Adds Birk.com to Its Brand Arsenal

Renowned footwear brand Birkenstock has taken a significant step by acquiring the valuable 4-letter domain name Birk.com.

Sarah Guo’s Investment in Conviction.com and the Value of the Right Domain

With Conviction.com as the foundation of its brand, Sarah is driving innovation and shaping the future of technology with purpose and impact.

Elon Musk's xAI Acquires Grok.com for Its Generative AI Chatbot

Elon Musk has added another valuable domain to his portfolio with the acquisition of Grok.com.

Festive Online Spaces: Unwrapping the Magic of Holiday Domains

Let’s take a closer look at some of the most iconic holiday-related domains and who owns them!

Papa’s Journey to the Perfect Domain: The Story Behind Papa.com

In an interview with Snagged, Papa’s founder, Andrew Parker, revealed the fascinating journey of turning a simple idea into a thriving service and securing the perfect domain, Papa.com.

Building a Global Coaching Platform: CoachHub’s Transition to EBM domain CoachHub.com

Owning an EBM domain like CoachHub.com enhances trust and credibility while projecting a professional image to partners and investors.

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