Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Watch Fury vs Usyk on DAZN.com: The Rise of a Global Sports Broadcasting Leader

The upcoming boxing match between Tyson Fury and Oleksandr Usyk, dubbed the ‘Fight of the Century,’ is a highly-anticipated event that brings back memories of the golden era of heavyweight boxing.

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From GetWallo.com to Wallo.com: Raising the Bar for Online Financial Management

The finance management company Wallo acquired the Exact Brand Match (EBM) domain Wallo.com, reflecting its commitment to making financial management more manageable and accessible.

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From .academy to .com: FACExpert's Journey to a More Inclusive Brand

FACExpert invested in the Exact Brand Match (EBM) domain FACExpert.com. This move prevents potential traffic loss and positions the brand for broader pursuits, maintaining a solid and flexible online presence as it grows.

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How GPT-4 is Transforming Lives with Be My Eyes Integration

OpenAI’s ChatGPT has expanded its capabilities through a groundbreaking partnership with Be My Eyes, profoundly transforming the lives of those it serves.

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From SupportShepherd.com to Somewhere.com: The Value of a Premium Domain in Building a Global Brand

Support Shepherd, now rebranded as Somewhere, is a startup that provides seamless and effective global hiring solutions.

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Monthly Funding Report: April 2024 Funded Startups and Their Domain Name Choices

The .com extension remains the preferred choice due to its universal recognition, trustworthiness, and authority online, with 408 out of 585 companies opting for it.

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Friend.com: The Key to Avi Schiffmann’s New AI Product and Strategic Investment

Update July 2024 Introducing Friend – not imaginary! Avi Schiffmann’s latest product is now available for pre-order. Friend is designed to create a seamless, conversational experience where users can share thoughts or gossip, and the AI-powered friend responds thoughtfully after a brief pause. introducing friend. not imaginary. order now at https://t.co/7kGiH5pQVK pic.twitter.com/qU58xNvX5v — Avi (@AviSchiffmann) […]

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Buttondown's Strategic Upgrade to Buttondown.com: Expanding Beyond a .email Beginning

Recently, in a strategic move to align the brand with a broader professional image and enhance its marketability, Buttondown upgraded to the Exact Brand Match (EBM) domain, Buttondown.com. 

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Aunt Jemima to Pearl Milling: Embracing Diversity and Addressing Racial Stereotypes in Branding

This rebranding was part of a broader initiative to address and correct historical injustices associated with the Aunt Jemima brand.

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From KeiterBuilders.com to Keiter.com: How a Domain Change Reflects Keiter's Growth and Diversification

After more than a decade in operation, in 2021, Keiter Corp. rebranded, consolidating its four divisions under the single Keiter brand and updating its corporate voice, look, and feel to mirror recent growth and transformation.

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