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Names with stories: The story behind Seabenefit.com

Citlali Chevaili, Founder & CEO of Seabenefit™, talks about the origin of the brand name, the trademark process, and the importance of knowing your audience.

 How to choose the right brand name and get it registered as a trademark?

It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.

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