The way to Brand Freedom starts with your domain name. Your domain name is the one place on the internet where you have full control over your brand, how it is presented, how your product or services are displayed.
The Santa Monica startup NextCar announced its rebrand to Autonomy, with the matching domain name – Autonomy.com. NextCar offers short-term vehicle subscriptions. The business operated on the domain name Nxcr.com, while another brand – a car rental business called NextCar International in Maryland, owns the Nextcar.com domain. You can imagine the confusion that cost to […]
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