SB RSSWhy do we hold certain brands and products in such high regard? The answer is Brand Equity.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]
Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.
Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.
Coinvasity is a cryptocurrency and blockchain resource database that aims at promoting blockchain adoption through education and incentivized participation in blockchain activities. In this interview for MarkUpgrade, Awolesi Gideon, the founder of Coinvasity, talks about the origin of the brand name, why the domain name Coinvasity.com is important for his business and what is the most important thing for his brand right now.
Rick Carey, the Founder of Destruction, about the reasons for a name change, how the previous name was limiting for the business, and what’s on the horizon for Destruction.
Luis Garza, about what it’s like starting a business, what is the meaning behind the name Kinedu, and what were his branding challenges.
Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.
In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.
Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.
Mike Slaats, the founder of Upvoty, shares his best advice to entrepreneurs who are wondering whether to invest in the perfect domain match for their brand.
