SB RSSWhy do we hold certain brands and products in such high regard? The answer is Brand Equity.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]
Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.
Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.
In this interview, we are talking to Adrian Gradinaru, Founder and CEO of Sailo, about the origin of the brand name, how did they get the domain Sailo.com, how important is the presence of their brand online and much more.
Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.
You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?
This is what we found after compiling some quotes from entrepreneurs who have shared with the public what changed after they acquired their best domain name.
Do you want to start a long and successful relationship between your brand and your customers? The rules of dating could be “the thing” that helps you pave the way.
Coinvasity is a cryptocurrency and blockchain resource database that aims at promoting blockchain adoption through education and incentivized participation in blockchain activities. In this interview for MarkUpgrade, Awolesi Gideon, the founder of Coinvasity, talks about the origin of the brand name, why the domain name Coinvasity.com is important for his business and what is the most important thing for his brand right now.
Rick Carey, the Founder of Destruction, about the reasons for a name change, how the previous name was limiting for the business, and what’s on the horizon for Destruction.
