Oil giant Schlumberger rebrands to SLB to match its new identity and ambitions for a lower carbon future

Schlumberger, the world’s largest oilfield services provider, is rebranding itself as a technology company and changing its name to SLB emphasizing its focus on “driving energy innovation for a balanced planet”. Schlumberger has over 100-year-old history, the brand was originally named after its founders’ family name. Over the past century, the business has earned its […]

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