naming

Campsite Upgrades to Campsite.com: A Leap Towards Greater Brand Visibility

This transition strengthens their online presence, improves recognition, and ensures their marketing efforts are more effective across all channels.

What's in a Name? Tackling AI's Identity Crisis in OpenAI's 'o1' Era

Anthony Shore, a naming specialist, criticised OpenAI’s approach as “deliberately opaque and willfully obfuscatory.”

Stride Funding Rebrands to Clasp: Secures $10M Investment and EBM Domain Clasp.com

In August 2024, Stride Funding rebranded to Clasp and closed an oversubscribed venture round of more than $10 million led by Crosslink Capital.

Hotel Engine Rebrands to Engine, Secures $140M at $2.1B Valuation

To align with its expanded services and broader market approach, Hotel Engine removed “Hotel” from its name and simply became Engine.

Medenus.com: Strengthening Global Presence with Exact Brand Match (EBM) Domain Investment

In 2024, recognising the need to broaden its impact and enhance its international image, Medenus invested in the Exact Brand Match (EBM) domain Medenus.com.

The NFT Brand Azuki Launches Anime.com - A New Way to Anime

Azuki, a non-fungible token (NFT) brand inspired by anime, has acquired the premium domain anime.com.

Wealth.com: Harnessing a Top-Tier Exact Brand Match (EBM) Domain to Transform Estate Planning

Founded in 2021, Wealth.com is the leading estate planning platform in the industry, empowering over 400 wealth management firms.

Beyond the Can: Campbellā€™s Rebranding and Digital Strategy for Growth

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

Monthly Funding Report: August 2024 Funded Startups and Their Domain Name Choices

387 companies out of 564 have secured a domain with a .com extension, which remains the most recognised and trusted, enhancing a company’s professional image and market reach.

Fortuneā€™s ā€˜Change the Worldā€™ List: Recognising Businesses Making a Positive Impact

Based on our analysis of the companies listed in the Fortune Change the World selection, we have identified the following key highlights in naming and domain name usage.

SquareLine Upgrades to SquareLine.com: A Smart Move for Enhanced Visibility

Acquiring SquareLine.com strengthens the companyā€™s online presence, ensuring visitors are directed to the correct site.

Brand Autonomy in Action: How The Try Guys Are Thriving on Their Own Platform

The Try Guys, once one of YouTube’s biggest creator groups, have now taken matters into their own hands by launching their own streaming service, 2nd Try, to break free from the whims of Google’s algorithms and volatile ad revenue.

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