naming

Anything, But a Compromised Domain Name

Anything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.

From Bedroom Startup to ICY.com: How One Founder Bet It All on a Domain

Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.

Kiwibot Rebrands as Robot.com Signalling the Next Phase of Robotics Integration

In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.

A Relief-From-Royalty Approach to Domain Investment

Owning the right domain is not a marketing flex. It’s a capital allocation decision.

Jump.com: A Domain That Moves the Needle (and $23 Million in VC Too)

The Story So Far Alex Rodriguez and co-founder Marc  Lore have raised $23 million for Jump – a platform aiming to be the “Shopify for sports teams,” blending ticketing, marketing, and fan data in one seamless package. They’re operating under one powerful domain name Jump.com. Short, punchy, and unmistakable. Why Jump.com Reads Like a Strategy […]

When Viral Made You Rich...but Only Until It Didn’t

Prime’s Rise and Fall: A Hypergrowth Mirage In 2022, YouTubers Logan Paul and KSI launched Prime Hydration, and boom – a viral marketing machine. It pulled in $250 million in retail sales in its first year  and escalated to a blockbuster $1.2 billion in 2023. But cheap thrills fade fast. In the UK, Prime’s revenue collapsed by roughly 70% year‑over‑year, from […]

Unlocking the Strategic Value of .com Domains: Entrepreneurs Weigh In

Entrepreneur Cody Schneider recently sparked a fiery conversation with a simple, powerful statement: “buy the .com. Just literally, always, buy the .com.” Why such unwavering trust in .com domains? Because, as Schneider emphasies, “.com” carries “30 years of trust built into it”. Trust that you immediately inherit the moment you launch your brand on this […]

If You Can't Change Your Mind, You Can't Change Your Business: The Hidden Cost of Domain Stubbornness

Your domain name is a powerful component of brand credibility and customer perception.

Commerce.com Unifies BigCommerce, Feedonomics & Makeswift Under One Brand, Signalling a Full Pivot to AI‑Powered Agentic Commerce

BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.

Amplus Solar Rebrands as Gentari to Drive the Next Phase of Clean Energy Growth Under a Unified Brand

Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.

100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices

From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage.

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