SB RSS47 out of 63 brands use a .com domain. It offers credibility, memorability, and stronger consumer trust, key in a digital-first space like FashionTech.
From a fifteen thousand dollar domain to a one hundred fifteen million dollar exit, he proved the value of owning your brand from the beginning.
In 2024, Wyce secured its Exact Brand Match (EBM) domain, Wyce.com, upgrading from WyceInnovations.com.
Entegro.com brings global recognition, enhances credibility, and supports the company’s ambition to serve international markets while continuing to lead locally.
CoreLogic, a leading information services provider of financial, property, and consumer information, analytics, and business intelligence, has rebranded to Cotality.
Celebration.com is a comprehensive event planning platform designed to help users organise, manage, and share life’s special moments.
Securing an EBM domain is a forward-thinking move that offers greater stability, protects brand integrity, and avoids the risks linked to politically sensitive country-code domains.
In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.
Let’s explore why proptech companies rebrand and look at some successful examples.
Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.
Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.
ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.
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