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How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

The Power of Big Brands in Google Search Results: A Look at Alisopp's Report

The list has piqued our interest, and so here we will examine the domain name selection and overall branding strategy of the companies included.

I don’t need to invest in a domain name, everyone finds me on Google anyway…or do they?

Here are some highlights that will make you think twice about investing in a strong domain name and building an independent brand on it.

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