domains

From Neenah to Indafor: A Rebrand Strategy That Melds Tradition with Innovation

Neenah Industrial Solutions has rebranded to Indafor, a move reflecting the company’s commitment to innovation and collaboration, while stepping out from the legacy of its parent company. 

Emerging Biotech Startups to Watch in 2024 and Their Domain Name Choices

An analysis of our list of 50 biotech startups shows a strong preference for .com domains, with 45 companies choosing this extension.

Prosthetics and Bionics Companies and Their Domain Name Choices

We’ll take a look at some of the top prosthetics and bionics companies, focusing particularly on their strategic approaches to naming and domain selection.

AI Music Generator Suno, Expands Its Reach with Suno.com Domain Acquisition

Suno, a developer of an audio artificial intelligence data platform, has acquired its exact brand match domain name, Suno.com.

Fiuu: Razer Fintech's Bold Rebrand Signals a New Era in Digital Payments

Razer Fintech and Razer Merchant Services Rebrands to Fiuu

Dana White's Memorable Business Lesson: The Fight for UFC.com

The Ultimate Fighting Championship’s CEO and president, Dana White’s journey to acquire the UFC.com domain name is an excellent example of how certain decisions in business and branding can have a lasting effect. 

SleepOvation and SleepOvation Baby Rebrand to Kiwi Sleep: Unveiling a Fresh Identity in Sleep Solutions

SleepOvation and SleepOvation Baby, renowned for their innovative, research-backed, FDA-listed sleep products like mattresses and pillows for all ages, unveiled a rebrand to Kiwi Sleep.

Elevating DAHLER's Online Presence with Dahler.com

DAHLER has wisely invested in the exact brand match (EBM) domain Dahler.com, which currently redirects to DahlerCompany.com.

100+ Death Tech Startups and Their Domain Name Choices

Of the death tech startups on our list, 68 have secured such exact brand match .com domains, reflecting their commitment to a seamless online customer experience.

Rob Gallo on Building Brands and Influencer Marketing Strategies

Our guest in this episode is Rob Gallo, a founder, investor, consultant, advisor, and mentor.

VidaNyx Rebrands to Guardify, Offering Innovative Evidence Management Solutions

VidaNyx, a digital evidence management startup, has rebranded to Guardify. This change is aimed at more accurately representing the company’s dedication to delivering innovative evidence management solutions for professionals in the justice sector.

RRAI Rebrands to Forterra, Strengthening Its Commitment to Ground-Based Autonomy Innovation

Robotic Research Autonomous Industries (RRAI) has unveiled its new identity as Forterra, reinforcing its dedication to ground-based autonomy innovations within the defence and commercial sectors.

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