domain

Country Extensions vs EBM Domains: How Bitly Navigated the Challenge to Secure Its Brand

Bitly’s transition to Bitly.com exemplifies the delicate balance businesses must strike between creating a unique brand identity and ensuring operational stability.

Top 100 Most Inspiring B2B Brands 2023 by Wunderman Thompson and Their Domain Name Choices

A strong domain strategy plays a critical role in shaping a brand’s identity and its ability to inspire customer engagement.

GreenFig Rebrands to Ziplines Education, Celebrates with $6.4 Million Series A Funding

Ziplines Education has acquired both ZiplinesEducation.com and Ziplines.com domains. This move strengthens the brand’s online presence and plays a crucial role in its global reach and market positioning.

250+ Hospitality Companies and Their Domain Name Choices

Out of 262 hospitality companies analysed in our list, a substantial 247 have opted for a .com domain, highlighting its prevalence and importance.

The Journey to Exceptional Product Leadership: A Conversation with Tami Reiss

Our guest for this episode is Tami Reiss, a seasoned product leader coach with over 15 years of experience guiding product leaders and teams towards success. 

H.I.G. Capital Acquired HIG.com, Emphasising its Strategic Long-Term Vision

Entering 2024, the firm made a significant move by acquiring the premium domain HIG.com. This acquisition is an upgrade from their previous domain, HigCapital.com, and signifies a strategic shift towards a more succinct and impactful online presence.

Reliance's Growth-Driven Rebrand: New Name and Exact Brand Match Domain Reliance.com

Following a year marked by robust financial performance and strategic growth, Reliance Steel & Aluminum Co. has taken a significant step forward in its corporate evolution. The company has changed its name to Reliance, Inc. and acquired the exact brand match domain Reliance.com.

Harry and Meghan Embrace Change with Sussex.com Rebrand and New Family Surname

The Duchess of Sussex, Meghan Markle, has rebranded her and Prince Harry’s website to Sussex.com. The move has drawn criticisms, saying it is an attempt to profit from their royal connections despite their resignation as working royals. Their previous website Archewell.com, named after their son Archie, began redirecting to the new Sussex.com.

WeatherTech Elevates Online Presence with Premium Domain WT.com

Marking a significant milestone in its brand development, WeatherTech advanced its digital presence in early 2024 by securing two-letter .com domain, WT.com.

Success Begins with a Great Domain: Welcome Mindy.com

Mindy, an innovative email-based executive assistant, has made a notable entry into the AI scene, unveiling its launch on the exact brand match domain Mindy.com, and supported by leading VCs.

shopDisney Reverts to Original Disney Store Name and DisneyStore.com Domain

Disney is set to bring back a touch of nostalgia by reverting the name of its online shopping hub, shopDisney, back to the iconic Disney Store.

Wingman Ventures Rebrands to Founderful, Highlighting Founder-Centric Approach and New $120M Fund

Wingman Ventures, a venture capital firm based in Switzerland, has rebranded to Founderful.

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