Joel Runyon, the guy behind IMPOSSIBLE, talks about his source of inspiration for starting the brand, the name IMPOSSIBLE and why entrepreneurs should value their brand. What is the story behind IMPOSSIBLE? I started IMPOSSIBLE as a personal challenge to live a more interesting life. It started off as a blog about me trying to do more interesting things with my life. […]
Kathryn Ross, brand manager at Phrase, was more than happy to share with us what were the reasons behind acquiring the domain Phrase.com, what effects they immediately noticed after the upgrade from PhraseApp.com and how the word “app” obstructed the brand from growing further.
Susan Lindner, the Founder and CEO of Emerging Media, answered our questions about the origin of the brand name, who owns their EBM domain Emergingmedia.com and why they couldn’t get it, and why consistency is the key to successful branding.
Choosing the best possible domain name for your website is absolutely critical. We have discussed with LIG Nanowise why securing the Lig-nanowise.com domain name has been important to achieving the global brand vision.
Jeremy Bryant, Co-Founder of Mealshare, talks about snagging the domain name Mealshare.ca, their business model, and making the world a better place.
Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.
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