business name

Why app advertisers need branding?

You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?

Names with stories: The story behind ShipMonk.com

Jan Bednar, the CEO of ShipMonk, talks about creating a brand that is memorable, recognizable, and accessible.

Valentine's Day baby: The domain name YouTube.com

Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).

Names with stories: The story behind Yoast.com

Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.

Names with stories: The story behind Zenjob.com

In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.

Names with stories: The story behind Stasher.com

Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.

All.accor.com Upgrades to All.com

In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.

Names with stories: The story behind HushBlankets.com

In this interview, we discuss with Spivak, the Co-founder of Hush Blankets, the idea behind Hush Blankets, their brand name, what has changed since the pandemic started and much more.

Names with stories: The story behind Asticom.com.ph

Melboy Christian Pangan, Business Development and Strategy Manager at Asticom, talks about the brand name Asticom, the domain name Asticom.com.ph and maintaining their brand consistency.

Names with stories: The story behind Phrase.com

Kathryn Ross, brand manager at Phrase, was more than happy to share with us what were the reasons behind acquiring the domain Phrase.com, what effects they immediately noticed after the upgrade from PhraseApp.com and how the word “app” obstructed the brand from growing further.

Names with stories: The story behind Mealshare.ca

Jeremy Bryant, Co-Founder of Mealshare, talks about snagging the domain name Mealshare.ca, their business model, and making the world a better place.

Names with stories: The story of SolidBlock.co

Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.

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