To get a deeper insight into the story behind Investor.com, Blain Reinkensmeyer, Managing Director at RMG, talks with us about the origin of the brand name, their choice of the domain name and the process of acquisition.
One of the most essential parts of starting a new business is choosing the right name for it. Get that wrong, and it’s no exaggeration to say that your enterprise could be sunk before it ever has a chance.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
How to define your authentic brand voice and stand out.
CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.
Let’s look at how have brands and their domain names evolved over the last decade.
Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).
Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.
In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.
Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.
Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.
Mike Slaats, the founder of Upvoty, shares his best advice to entrepreneurs who are wondering whether to invest in the perfect domain match for their brand.
