SB RSSBehind the product story sits a small but important branding decision made before anything else.
The .com extension remains the dominant choice, used by 339 startups, reinforcing its position as the most trusted and globally recognised domain extension.
The Fall 2025 batch includes roughly 150 startups operating across multiple sectors, with a pronounced concentration in B2B software.
Anything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.
Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.
In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.
Owning the right domain is not a marketing flex. It’s a capital allocation decision.
Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.
The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.
From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage.
A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […]
Among the 634 companies tracked in April, .com continues to dominate, with 402 companies (63%) choosing it as their primary domain extension.
Previous page Next page
