business

Anything, But a Compromised Domain Name

Anything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.

From Bedroom Startup to ICY.com: How One Founder Bet It All on a Domain

Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.

Kiwibot Rebrands as Robot.com Signalling the Next Phase of Robotics Integration

In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.

A Relief-From-Royalty Approach to Domain Investment

Owning the right domain is not a marketing flex. It’s a capital allocation decision.

Amplus Solar Rebrands as Gentari to Drive the Next Phase of Clean Energy Growth Under a Unified Brand

Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.

100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices

From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage.

The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI-Everything World

A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […]

Monthly Funding Report: April 2025 Funded Startups and Their Domain Name Choices

Among the 634 companies tracked in April, .com continues to dominate, with 402 companies (63%) choosing it as their primary domain extension.

New Domain, Stronger Brand: Kickstart Now on Kickstart.com

Kickstart, a venture capital firm based in Utah, has acquired the domain Kickstart.com, upgrading from KickstartFund.com.

INKA Entworks Rebrands to DoveRunner, Signaling Growth and Market Expansion

As part of its rebrand, DoveRunner has secured the Exact Brand Match (EBM) domain name DoveRunner.com.

Complete Solaria Rebrands as SunPower and Establishes Full Brand Control with SunPower.com

Complete Solaria has announced it is rebranding to SunPower, following the acquisition of SunPower Corporation’s assets in 2024.

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