Building Strong Brands

The Art of Branding: Lessons from David Aaker, the Father of Modern Branding

Today our guest is David Aaker, known as the “Father of Modern Branding” and a respected authority in the field. David has contributed significantly to the science of marketing and has developed several widely recognised branding concepts, such as the Aaker brand vision model. His achievements earned him numerous awards, including induction into the American Marketing Association Hall of Fame in 2015.

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