In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.
Let’s explore why proptech companies rebrand and look at some successful examples.
Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.
Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.
ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.
The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.
Papermark.com is the natural choice when searching for Papermark online, ensuring greater brand consistency and an improved online presence.
Prune.com is the most intuitive way to find the company online, reinforcing brand consistency and strengthening its digital presence.
By acquiring Gowod.com, the company strengthens its brand identity, improves accessibility, and enhances global recognition.
Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure.
.com remains the dominant choice, with 405 companies (67%) leveraging the most trusted global extension.
Virtual High School (VHS) operates under the domain VirtualHighSchool.com but has recently secured the three-letter .com domain VHS.com.