brand name

Names with stories: The story behind Mindstone.com

Joshua Wöhle, the CEO of Mindstone, talks about his brand, why they picked Mindstone as a brand name, and their vision to create a platform that provides anyone, anywhere in the world with the tools, confidence and motivation to take ownership of their own learning.

35 Experts Share Their Best Advice for Naming Your Business

We asked the experts for their advice when it comes to choosing a brand name for a business. Interested to hear what they said? Read on!

What's in a name? Interview with Andra and Marcela of Namzya

Namzya was founded by Andra Guțui and Marcela Sărmășan. In this interview we talk with them about the Do’s and Don’ts of naming your brand.

Morneau Shepell rebrands to LifeWorks

The rebrand of Morneau Shepell Inc., a leading provider of technology-enabled total wellbeing solutions, was officially announced at the company’s annual and special meeting of shareholders, held on May 14, 2021.

Names with stories: The story behind Podbike.com

Janet Usken, Marketing Manager at Podbike, talks about the origin of the company name, why getting the same domain as the name of the company was crucial to them, and the future of the Podbike brand.

The trends and best practices around naming a brand: Interview with Mark Gunnion

Choosing your company’s moniker is one of the most important decisions you’ll make when you start a new brand, so we discuss with Mark Gunnion the trends and best practices around naming a company.

Importance of Brand and Domain in Digital Marketing

As your brand name, along with the matching domain name, helps you differentiates your brand, we asked 9 experts for their advice on how to use a domain name in your digital marketing strategy. Here’s what they said.

Names with stories: The story behind Great.com

What makes Great so great? We talk with Erik Bergman about his entrepreneurial journey.

What happens when your brand name is caught in a controversy?

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter?

How to create a great name for your business or product

Interview with Catchword’s Maria Cypher

In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.

Names with stories: The story behind Fair.com

Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.

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