Dating Apps and Websites and Their Naming Choices

Overview The pandemic has impacted almost every aspect of our life. Coronavirus restrictions prevented people from meeting others and turned many to dating sites and apps searching for social connections. It is no wonder that the online dating industry has experienced tremendous growth in the past year, with over 270 million adults worldwide using dating […]

Why app advertisers need branding?

You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?

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