In the past few years, There has been growing concern about the control that a few companies have over Google search results. Glen Allsopp’s recent research has shed light on this concerning trend in the digital world: a small number of companies control a diverse range of websites in Google search results. This is much like how only a handful of companies control the products we see on supermarket shelves, as seen in the Academy Award-nominated documentary Food Inc by filmmaker Robert Kenner.