Having built a strong digital presence for SmartBranding and other in-house projects, we know firsthand what works and how to craft engaging, high-quality content that resonates with audiences. Now, we bring this expertise to businesses and individuals looking to elevate their visibility and engagement.

We cater to businesses (from startups to established firms), influencers, and personal brands, serving as an extension of your team to build and manage your online presence.

This integrated approach means your blog posts, videos, podcasts, and graphics are created with professional polish, saving you time and amplifying your brand’s voice while keeping things simple and effective. 

Content Creation Services (Blogs, Video, Podcasts, Graphics)

Crafting compelling content is at the heart of SmartBranding. We produce a range of content types to tell your story and engage your audience across various channels. Deliverables are tailored to your brand voice and goals, ensuring consistency and quality in every piece.

Our content creation scope includes:

• Blog Writing & Articles: Research-driven, SEO-friendly blog posts or articles. We handle topic ideation, writing, and proofreading, delivering ready-to-publish pieces.
• Video Production: Short-form videos (for social media or YouTube) and edited long-form videos (interviews, explainers, etc.). We manage scripting, editing, and post-production to create engaging videos that align with your brand style.
• Podcast Production: Audio content editing and production for podcasts or audio blogs. Send us your raw recordings, and we’ll handle sound editing, intro/outro music, and show notes, turning them into professional episodes.
• Graphics & Visuals: Custom-designed graphics, illustrations, or infographics to accompany your posts and social updates. This includes quote cards, blog post feature images, thumbnails for videos, and any visual asset needed to enhance content.
• LinkedIn Carousels: Professionally designed LinkedIn carousel posts to engage your network, showcase expertise, and boost audience interaction.
• Newsletter Creation & Management: Comprehensive newsletter services, from content planning and writing to formatting and distribution, ensuring your subscribers receive valuable and consistent updates.

Scope & Quality: All content is created in collaboration with you – we plan a content calendar, revise based on your feedback, and ensure each piece fits your branding guidelines.

Social Media Management Services (Scheduling, Engagement, Growth Strategy)

Managing your social presence is just as important as creating content. Our social media management covers daily handling of your profiles to grow an active and loyal audience (note: we focus on organic growth, not paid ad campaigns).

Key inclusions:

• Multi-Platform Scheduling: We plan and schedule posts across the social networks that matter to you.
• Community Engagement: Your SmartBranding social manager actively engages with your audience by responding to comments and messages, and by sparking conversations.
• Follower Growth Strategies: From optimal posting times and hashtag strategies to community interaction and collaborative campaigns, we aim for steady growth through genuine engagement and content value.
• Analytics & Optimisation: We track performance of posts (reach, likes, shares, clicks) and provide simple monthly reports. This data is used to refine the content strategy.

What’s not included: Ad management is excluded – our focus is on content and community. However, the content we create can support any ad campaigns you run separately, and our team can work alongside your advertising efforts by ensuring consistent messaging.

Integrated Content + Social Approach

One of the biggest advantages of SmartBranding’s hybrid model is how content creation and social management work hand-in-hand. We don’t create content in a vacuum – we integrate it into your social strategy.

Pricing & Packages

We believe in transparent yet flexible pricing to fit different needs. Our pricing model is a balance between easy-to-choose packages and the option to customize. In practice, this means we offer a set of tiered monthly packages that cover the most common needs, and we’re always ready to tailor a plan if you have unique requirements. 

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Customisation: Don’t worry if your needs don’t perfectly fit these packages. We can mix and match services or adjust the content volume for a custom quote.

For example, the blog posts we write for you can be repurposed into bite-sized social media posts or threads; videos we produce are published on YouTube and then promoted across your social channels. This ensures you get maximum mileage out of each piece of content. It also means the tone and style remain consistent everywhere.

Finally, having one team handle both content and social simplifies communication and speeds up execution (no need to coordinate between separate content writers and social media managers). It’s a streamlined approach that delivers efficiency and impact – essentially taking a big workload off your plate while amplifying your reach​.

Let’s build your brand together!