Backed by Data: Why Domain Extensions Matter to Your Brand

Research from Atom, GrowthBadger, and GoDaddy highlights the connection between domain choice and brand impact.

Wyce Boosts Brand Recognition with Upgrade to Wyce.com

In 2024, Wyce secured its Exact Brand Match (EBM) domain, Wyce.com, upgrading from WyceInnovations.com.

CoreLogic Rebrands to Cotality with Cotality.com, Embracing a Bold Vision for the Future of the Property Industry

CoreLogic, a leading information services provider of financial, property, and consumer information, analytics, and business intelligence, has rebranded to Cotality.

Doormat Rebrands to Ownright, Backed by $4.5M CAD and a New Domain Ownright.com

In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.

Why do Proptech Companies Rebrand? Lessons from 13 Successful Cases

Let’s explore why proptech companies rebrand and look at some successful examples.

Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

Gowod.app Upgrades to Gowod.com, Unlocking Greater Brand Potential

By acquiring Gowod.com, the company strengthens its brand identity, improves accessibility, and enhances global recognition.

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure.

Why do Fintech Companies Rebrand? Lessons from 20 Successful Cases

Let’s explore why fintech companies rebrand and look at some successful examples.

Lumen Orbit Rebrands to Starcloud with Starcloud.com, Secures $10M to Build Large-Scale Data Centers in Space

Starcloud secured the Exact Brand Match (EBM) domain Starcloud.com for its new identity.


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