This new name modernises the brand’s identity and better aligns with the products that customers have come to know and love.

Xpedition operates primarily through the domain Xpedition.co, but has strategically invested in acquiring Xpeditionmedia.com and Xpedition.com as well.

Bridgewater Sports Complex, a family-owned sports facility established in 1994 by Patty and Mark Oliari, has rebranded to Bridgewater Dome in celebration of its 30th anniversary.

Sports Marketing USA, a leading provider of sports fan vacation experiences for over 30 years, has rebranded to epikkos™.

Dictionary word .com domains like Verve.com are highly valued for their simplicity and memorability, significantly enhancing brand recognition and online visibility.

Mike and the Moonpies are changing their band name after 16 years of making music. The Texas band, led by Mike Harmeier, is rebranding as Silverada to reflect their serious ambitions for the future.

Choosing the right name for your fitness brand is an important decision that can significantly impact your company’s success.

By acquiring Raimondi.com, the company is reinforcing its commitment to expanding its global presence. 

Earth Ocean Farms, a pioneering aquaculture company in Mexico, has rebranded itself as Santomar. The launch of Santomar signals a new phase for the company as it continues to innovate in regenerative aquaculture.  The name Santomar, which blends the Spanish words for “saint” and “sea,” reflects the company’s deep respect for the ocean, its species, […]

Here’s a closer look at why HR companies rebrand and examples of some that have successfully undertaken this transformation.