We’ve done some research to find you some scary domain name stories that will give you both a bit of a scare — and a good lesson.

Amazon, eBay, Etsy, Facebook, Instagram? Whose brand are you really building when you lean on third-party platforms as your main place for people to find you?

Luis Garza, about what it’s like starting a business, what is the meaning behind the name Kinedu, and what were his branding challenges.

Jan Bednar, the CEO of ShipMonk, talks about creating a brand that is memorable, recognizable, and accessible.

Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).

Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.

Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.

We have analyzed the domain choices of 10,000 startups so you don’t have to.

Quibi and Netflix are parts of the same industry, so what made such a difference between them?

We analyzed the Fortune 500 list of brands and their domain name choices, here’s what we have learned.