The Ultimate Fighting Championship’s CEO and president, Dana White’s journey to acquire the UFC.com domain name is an excellent example of how certain decisions in business and branding can have a lasting effect.
DAHLER has wisely invested in the exact brand match (EBM) domain Dahler.com, which currently redirects to DahlerCompany.com.
With Aybl.com, the brand now boasts a domain that mirrors its concise and impactful brand name, enhancing its online visibility and accessibility.
Luxe Du Jour, a top-tier luxury goods seller, successfully acquired the premium three-letter domain LDJ.com.
Bitly’s transition to Bitly.com exemplifies the delicate balance businesses must strike between creating a unique brand identity and ensuring operational stability.
Entering 2024, the firm made a significant move by acquiring the premium domain HIG.com. This acquisition is an upgrade from their previous domain, HigCapital.com, and signifies a strategic shift towards a more succinct and impactful online presence.
Marking a significant milestone in its brand development, WeatherTech advanced its digital presence in early 2024 by securing two-letter .com domain, WT.com.
Meow, a banking and treasury management platform designed for venture-backed startups, has recently taken a significant step in its branding journey, upgrading from the domain Meow.co to the exact brand match Meow.com.
By securing Daytrip.com, Daytrip protects its brand and lays a foundation for more effective marketing. This move ensures clearer communication and a stronger market presence.
In 2023, Briq acquired the exact brand match domain name Briq.com, enhancing the company’s marketing effectiveness across various channels and significantly reducing security risks.
The upgrade to Close.com helped refine the company’s brand identity, responding to the natural shift in how people refer to the company – from “Close.io” to simply “Close.”
With the transition to The EVERY Company, the firm secured the domain TheEveryCompany.com, aligning with its new brand identity. Demonstrating a serious commitment to its online presence and brand strategy, in 2023, the company acquired the premium domain name Every.com.
