In addition to the recent capital raise, Jobber has made another significant move in the branding and marketing space. The company has acquired the exact brand match domain name, Jobber.com, a significant upgrade from its previous GetJobber.com. According to Proxy data, the domain was owned by PPG Industries, Inc., an American Fortune 500 company and global supplier of paints and coatings.

Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. The company recently raised $147 million in Series C funding and joined the unicorn club at a $1.05B valuation. 

Firemind is a UK-based digital engineering company specializing in data management, analytics, artificial intelligence/machine learning (AI/ML), and accelerating innovation.

We have covered the difference between a domain name, URL and a website, touched on the history of domain names and their role for a brand, and the various domain name extensions with their ups and downs. If you have ever browsed our twitter timeline or the Domain Upgrades section on SmartBranding, you have come […]

BUX is an Amsterdam-based startup that lets people invest in shares and exchange-traded funds (ETFs) without paying a commission. The company has recently raised $80 million to expand its neobroker platform and invested in the Exact Brand Match domain name BUX.com.

OpenSea is one of the most known marketplaces for NFTs. Even though you likely heard of it this year, OpenSea was founded back in 2017 by Devin Finzer and Alex Atallah. The brand launched on the domain name OpenSea.io. The .io domain name extension is the country code for the British Indian Ocean Territory. It has […]

Branding, naming, and domain names are essential considerations for biotechnology companies as they establish their presence in the market. A strong brand identity can help these companies stand out in a crowded industry and communicate their unique value proposition to potential customers and investors.

Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering. 

Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.

Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million. According to the company, the rebrand is more than just a name […]