folder Filed in Domain upgrades
CapsuleCares․com upgrade to Capsule.com
By Kristina Mišić access_time 2 min read

Capsule, an online pharmacy startup that offers same-day prescription delivery, was founded in May 2016 by Eric Kinariwala. Prior to founding Capsule, Eric Kinariwala invested in global healthcare, technology, and retail companies as part of the investment teams at Bain Capital and Perry Capital. The company is aiming to change the pharmacy industry by moving away from the long-held brick and mortar model, in favor of a digital experience. 


Just like you buy a cell phone and choose apps, people will be able to access Capsule’s digital pharmacy, as well as a best-in-class curated set of products and services to meet all of their healthcare needs from within a single app.

Eric Kinariwala, founder and CEO of Capsule | WhatNowAtlanta

In the early days, the company was hosted at CapsuleCares.com before upgrading to the EBM (Exact Brand Match) Capsule.com in January 2020. You are adding descriptive words that are not a part of your business name to get an available domain name? Not the best idea in the world. Just think about it; what is the cost you are paying for not owning your exact match .com domain? If you are still wondering, we will tell you that it is much bigger than you can imagine. Luckily, Capsule was smart enough to understand the value of an exact brand match domain – and it seems now it is thriving. 

In August 2020, the domain name in plural, Capsules.com, was acquired by LFA Machines that offers a complete range of capsules with a safe automated filling process. One more company that has obtained a great domain name that makes sense for their business.

Capsule has raised $570 million in the past six years, according to Crunchbase. In September, Capsule scored $200 million in its latest funding round and plans to expand its same-day prescription delivery services nationwide. The company has a post-money valuation in the range of $1B to $10B as of Apr 28, 2021, according to PrivCo

Capsule.com

We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.

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