Crypto.com dropped its dedicated prediction-markets platform, OG, into the spotlight just days before the Super Bowl weekend, a timing choice that ensures the product arrives where attention peaks and conversation spreads fastest.

In December 2015, before OpenAI was officially announced, its co-founders were still debating the right name. The now-famous brand could easily have been something very different. “Cogito” or “Consider” were serious contenders but one thread stands out in the early exchanges: securing the right domain was already a priority. Greg Brockman, then CTO-to-be, suggested “Consider,” […]

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Zeno Rocha, Co-founder and CEO of Resend.com shares his experiences and offers valuable advice to other founders navigating the same journey in his post, “Why I Spent $25,000 on a Domain (or How to Choose a Startup Name).”

Our guest for this episode is Aaron Hall, group director and naming expert at Siegel+Gale, one of the global top brand strategy and design companies.

Our guest for this episode is Mark Gunnion, widely recognized as “the Naming Guy.” Mark is a seasoned naming consultant working with clients and agencies to create unique and memorable name ideas.

Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.

Let us take a closer look at several biotech companies on our list and examine how they approached the process of naming and selecting domain names as part of their branding strategies.

Let’s take a closer look at some of these successful female entrepreneurs, their brands, and naming strategies.

A good domain name that matches the organisation’s brand identity and mission can improve their visibility and make it easier for supporters to find and remember the nonprofit online.